Marketing books can provide a freelancer with a starting point, but they shouldn’t be taken as gospel. Instead, it makes sense to pick and choose marketing tactics that will work not only with your budget, but also the time you have available and your goals in terms of work. Will an ad let you reach a prospective client who you actually want to work with? What about writing a blog? Not every approach is going to help you move your business forward  some work only when a brute force approach is taken, throwing time and money at a marketing campaign to create a result.

Don’t stop reading marketing books, blogs and other resources, though. You never know when you’ll find an idea that really works with the freelance business you’ve built.