Freelancers Don’t Want To Work More Hours

A small business selling a product wants to move more units of that product, and its marketing is planned with that goal in mind. But a freelancer is looking more at quality over quantity: there is a limit to the number of hours a freelancer can really work in a day. Instead of trying to work a 24-hour day, most freelancers find it more realistic to focus on landing projects at higher rates. These very different goals are not always reachable with identical marketing efforts: a store may just need to reach more people to increase its income, while a freelancer might focus on reaching the right people.

 

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